KCF Hopes to Persuade Corporate America With Lunchtime Aroma
It seems that the fast food industry will stop at nothing. We all know the smell of food is very enticing. So does KFC, and according to CNNMoney.com, KFC is unveiling a marketing campaign, literally delivering the scent of their meals to corporate offices. While this may seem like late-night television parody, this is actually happening:
Forget television integrations or corporate naming rights, Kentucky Fried Chicken’s first-ever “scent-focused” pilot program teamed KFC with corporate mail rooms nationwide. Along with carrying inter-office mail, overnight packages and bills, mail carts in Washington, D.C., Chicago and Dallas delivered the aroma of freshly prepared Kentucky Fried Chicken during pre-lunch mail drops…..”